Your sustainability strategy is clear and ambitious. You've put in place liaisons, ambassadors, and key contacts across different departments and sites. You've chosen them carefully, and they're motivated by this role.
On paper, everything is in place.
But in reality?
- They lack time.
- They don't always know how to mobilize people and overcome obstacles.
- After a strong start, the momentum has faded.
- The impact remains limited.
What you're thinking is:
"I don't really know what they're doing... or how to help them go further."
It's not a problem of commitment. It's often a lack of structure, of collective spaces for support and learning together, of a sense of legitimacy. And quite simply, a lack of influence on a complex subject.
At Seedlings, we've adapted the co-development methodology to help you exponentially increase the impact of your ambassadors network.
The principle: a year-long cycle of 8 to 10 two-hour sessions, either in person or remotely. Each participant takes turns being a "client" of the group, bringing a real-life situation to the table.
Co-development is a simple, powerful, human-centered format that's 100% connected to your business. It allows you to:
→ start with concrete situations to open up new possibilities
→ collectively develop "impact skills"
→ benefit from a safe space where masks fall away and feelings can be expressed
→ and create a genuine dynamic among peers to support each other and take more risks.
With co-development, participants understand that the best solutions often already exist within the collective.
Here are some examples of challenges we explore with our clients:
- How do you get a resistant manager on board?
- How do you effectively approach a sponsor three or four levels above you?
- How do you persevere without burning out in a difficult environment?
- How do you create a fun, positive, and engaging event?
Our clients are the best ones to talk about co-development for those involved in the transition:
“I highly recommend both the co-development methodology and the quality of its facilitation by Seedlings.
Co-development creates a safe space to address complex, often emotionally charged, professional situations. It fosters deep listening and genuine peer support. Participants consistently leave with concrete action plans and gain confidence to engage their business partners.
Seedlings’ support was crucial: experienced coaches with an excellent understanding of the challenges of the ecological transition, the business world, and the human dynamics—both drivers and obstacles—that accompany these transformations.”
Miruna Senciuc, Chief Sustainability Officer, BNP Personal Finance
With co-development, we work in depth on human dynamics. Because beyond expert technical solutions, sustainable transformation is first and foremost human and cultural.